We’ve recently discussed the need for a website which ‘sings’ with good content, now we now move on to exploring how to make this content interesting, how to bring it alive and deliver it in a way that entertains and delights the user.
The past year has led us all to engage with web technology more than ever before. This shift is set to continue as the future of work changes and many of us remain working from home in some form or another. With the increased demand for online technology and the move towards a fragmented workforce, organisations must ensure that online security is a priority in the strategic management and welfare of the business.
Storytelling. It’s not a new thing, it’s been around since the start of human kind. It connects us, resonates with us, entertains and taps into the emotion that is wired up in all of our pre-historic brains. It’s not even a new thing in business! Storytelling has been used in advertising for over 20 years.