It’s hard to believe that it’s been a whole year since the new data protection rules (GDPR) came into force.
Storytelling. It’s not a new thing, it’s been around since the start of human kind. It connects us, resonates with us, entertains and taps into the emotion that is wired up in all of our pre-historic brains. It’s not even a new thing in business! Storytelling has been used in advertising for over 20 years.