Words are information, but they are also an opportunity to delight, engage and entertain a reader.
Storytelling. It’s not a new thing, it’s been around since the start of human kind. It connects us, resonates with us, entertains and taps into the emotion that is wired up in all of our pre-historic brains. It’s not even a new thing in business! Storytelling has been used in advertising for over 20 years.