Our blogs

Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.

We write regularly about how your organisation’s website can help you to solve business challenges. Two areas which can evolve your existing website and potentially really help drive efficiency into your organisations are intranets and subsites. Here we discuss both:

You spend time and money building a website for your business and when first launched, it gets a lot of attention and focus from within the business. After a while, once the excitement has settled, it’s often the case that businesses let their websites just tick along. Months can go by without anyone spending any dedicated time focusing on it which can leave it looking out of date and not allowing it to optimise its value for the business.

If this feels familiar, we’ve put together 5 key points to help you get the best from your website:

All businesses rely on technology in some shape or form and since the pandemic, this has increased. During that time, many manual processes were turned digital, and have stayed that way. More information was shared digitally – both internally and with customers, and still is. Businesses used more social media than ever before, and still do. And of course, we all worked from home – and many of us have remained that way for at least some of the week. With an increased demand on digital technology for business, comes an increased need to protect our businesses from cyber-attacks.

Mobile apps have been around for a while, in fact, the first ever app was considered to be the in-built version of ‘Snake’ on the Nokia 6110 mobile phone back in 1997!

Websites are pretty much vital to all businesses. A key part of the marketing and communications mix, a portal for transactions, information and much more. Keeping them fresh and relevant to the audience is vital to their success. If you are thinking of a refresh to your website’s design, we’ve mapped out some of the key design trends for this year.

It’s an exciting step for your business, commissioning a new website, but to get the best result, there’s a good degree of preparation that needs to happen before you send out that brief. We’ve been building websites for over ten years and have pulled together our pearls of wisdom to help you.

As the final weeks of the year roll in, we always like to take a moment to look back and reflect.

The past 18 months have seen organisations everywhere turn to technology to keep things running. Whilst websites have been the customer facing window to the world, intranets have been the inward facing information hub and video technology software has kept face to face communications in play.