November is here and once again, so is a national lockdown. Home is where we’re at for the vast majority of our days. As with the first lockdown, the restriction in our physical freedom has shone a fresh light on the importance of digital technology and its ability to help our businesses.
As we all continue surviving – not necessarily thriving in this new, socially distanced world, how do you as a business ensure that your website is helping you to stay relevant and meeting the needs of your customers?
We all find ourselves sat in the same virtual world we’ve been living in since we locked down in March. The first few days were a scramble to carve out a work space at home, establish how to continue with immediate tasks, set up (and learn to use!) video conferencing and for many – getting home schooling up and running too.
We write this blog three months into lockdown. Like many others, we are working from home running our business from an office we’ve set up. It’s fully functioning and, over the past few weeks, we’ve adapted and honed our processes to ensure that we can continue to deliver our projects in this new world.
As the weeks of lockdown continue, now could be a great time to spend some focused time reflecting on your organisation’s website. It’s very difficult to prioritise a website in the noise of a normal day, so now could be a golden opportunity to use some quiet time to plan and make changes to ensure you are making the best use your site.
You’ve got your website planned. You are clear on your messages, colours, images – tick. You’ve chosen a font which represents your brand. You’ve got your content written, blogs are loaded. Social media posts planned to push people to your new site. Deep breath. Ready to go.