We’ve recently discussed the need for a website which ‘sings’ with good content, now we now move on to exploring how to make this content interesting, how to bring it alive and deliver it in a way that entertains and delights the user.
We write this blog three months into lockdown. Like many others, we are working from home running our business from an office we’ve set up. It’s fully functioning and, over the past few weeks, we’ve adapted and honed our processes to ensure that we can continue to deliver our projects in this new world.
Storytelling. It’s not a new thing, it’s been around since the start of human kind. It connects us, resonates with us, entertains and taps into the emotion that is wired up in all of our pre-historic brains. It’s not even a new thing in business! Storytelling has been used in advertising for over 20 years.