Our blogs

The web has become our lifeline in a way we’ve never appreciated during the last 14 months. In June 2020, Ofcom released a report which stated that UK adults were spending more than a quarter of their waking day online – the highest usage ever recorded. So, with usage at an all-time high, how can website owners use interactivity to keep their users interested?

With the majority of us still working remotely (and set to remain this way), the reach potential to our identified audiences through our websites is massive.

The word ‘intranet’ doesn’t always provoke a positive feeling. Back in the day, they were often seen as an inward facing, dowdy internal system in contrast to the engaging, interesting and exciting outward facing customer website.

Times have changed.

The past year has led us all to engage with web technology more than ever before. This shift is set to continue as the future of work changes and many of us remain working from home in some form or another. With the increased demand for online technology and the move towards a fragmented workforce, organisations must ensure that online security is a priority in the strategic management and welfare of the business.

The digital world has never been more important than it is now – supporting our lives during this global pandemic. Our work and homes lives are reliant on the goods, services and entertainment that we can access online and with this increase in digital usage comes an increase in users’ expectation of great service and what a good experience feels like.

We usually start the year with an article about the year ahead and what it means for our industry.

As is the tradition here at Olamalu, we like to use our December blog post to reflect on the year. 2020…woah, what a year!

November is here and once again, so is a national lockdown. Home is where we’re at for the vast majority of our days. As with the first lockdown, the restriction in our physical freedom has shone a fresh light on the importance of digital technology and its ability to help our businesses.

As we all continue surviving – not necessarily thriving in this new, socially distanced world, how do you as a business ensure that your website is helping you to stay relevant and meeting the needs of your customers?