We’re nicely settled into Autumn, Christmas is around the corner and a fresh new year is in sight. How do you feel your business is operating? Do you feel on top of your game? Are you able to maximise every opportunity that comes your way? Are you fulfilling your business objectives? Are you set up for the growth that you crave? If not, now could be the perfect time to set aside some time to review some key areas. Here are 3 questions you could ask yourself to help kickstart some serious business reflection:
Here at Olamalu, we’re a friendly team of tech experts, spending our days helping organisations of all shapes and sizes to do what they do even better, through the technical solutions we create and build for them. But what’s our take on tech as individuals? What’s our favourite thing about working in the industry and what are the technical ‘inventions’ that we love having in our lives? Here, we take some time to reflect and talk about what tech means to us.
Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.
We write regularly about how your organisation’s website can help you to solve business challenges. Two areas which can evolve your existing website and potentially really help drive efficiency into your organisations are intranets and subsites. Here we discuss both:
You spend time and money building a website for your business and when first launched, it gets a lot of attention and focus from within the business. After a while, once the excitement has settled, it’s often the case that businesses let their websites just tick along. Months can go by without anyone spending any dedicated time focusing on it which can leave it looking out of date and not allowing it to optimise its value for the business.
If this feels familiar, we’ve put together 5 key points to help you get the best from your website:
All businesses rely on technology in some shape or form and since the pandemic, this has increased. During that time, many manual processes were turned digital, and have stayed that way. More information was shared digitally – both internally and with customers, and still is. Businesses used more social media than ever before, and still do. And of course, we all worked from home – and many of us have remained that way for at least some of the week. With an increased demand on digital technology for business, comes an increased need to protect our businesses from cyber-attacks.
Websites are pretty much vital to all businesses. A key part of the marketing and communications mix, a portal for transactions, information and much more. Keeping them fresh and relevant to the audience is vital to their success. If you are thinking of a refresh to your website’s design, we’ve mapped out some of the key design trends for this year.
It’s an exciting step for your business, commissioning a new website, but to get the best result, there’s a good degree of preparation that needs to happen before you send out that brief. We’ve been building websites for over ten years and have pulled together our pearls of wisdom to help you.