AI can work in businesses of all shapes and sizes - we’ve identified three areas where it could make a particular impact for small businesses:
1. Easing the load on call centres
When there is extra demand placed on your call centre, or you have staff on leave, a web-based chat bot is a way to serve customers via your website. Answering questions in a short amount of time, chatbots use AI techniques such as natural language understanding and pattern recognition to store and distinguish between the context of the information provided and continually learn from every encounter which means they elicit a suitable response for future replies.
2. Improving CRM
Customer relationship management (CRM) systems are designed to gather customer data across communication channels such as email, phone and social with the purpose of helping improve and even automate the sales process. Platforms such as Salesforce have begun implementing AI that helps small business owners analyse customer feedback from those communication channels and then automatically adjust marketing and lead generation activities based on that information.
3. Keeping an eye on competitors
Several AI tools have been created to deliver competitor intelligence, enabling businesses of all sizes to keep tabs on everything their competitors do online, gathering the data and then distilling it into easy-to-read reports. Competitor analysis tool Crayon, automatically captures competitors’ movements in real time and allows the customer to tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more. Not something that could be achieved by human effort in the same time frame!
AI is something which will continue to evolve year after year, gradually transforming our work and home lives. For organisations in all sectors and of all sizes, it’s worth keeping tabs on how AI technology is developing and seeing whether it generates something worth considering for your business in the future.
Need help? If you have a business challenge, we could help you solve it through technology.
We are Olamalu, Drupal experts and experienced web developers. We’re a friendly and down to earth team based in West Oxfordshire, who work together to achieve brilliant outcomes. We’ve been building websites and designing tailormade tech solutions for a huge range of different challenges for over 10 years. We work alongside clients and really get under the skin of the business, understanding not just what is needed now, but also how to plan ahead and consider the business needs in the future. If you want to get in touch with us, visit our website www.olamalu.com