Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.
5 things to help you get the best from your website
You spend time and money building a website for your business and when first launched, it gets a lot of attention and focus from within the business. After a while, once the excitement has settled, it’s often the case that businesses let their websites just tick along. Months can go by without anyone spending any dedicated time focusing on it which can leave it looking out of date and not allowing it to optimise its value for the business.
If this feels familiar, we’ve put together 5 key points to help you get the best from your website: