Storytelling isn’t new. In fact, it has been part of human life for as long as we’ve been communicating with one another. Storytelling is one of the earliest forms of entertainment, a way of connecting with others, sharing experiences and values and building relationships.
Planning for success. How to keep your website content fresh
Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.