Back-end, servers, security, hosting – for many these are not the words used to conjure up the exciting world of the web industry, however they are probably the most important areas to get right.
Storytelling. The what, why and how.
Storytelling isn’t new. In fact, it has been part of human life for as long as we’ve been communicating with one another. Storytelling is one of the earliest forms of entertainment, a way of connecting with others, sharing experiences and values and building relationships.