Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.
Don’t forget about accessibility
You’ve got your website planned. You are clear on your messages, colours, images – tick. You’ve chosen a font which represents your brand. You’ve got your content written, blogs are loaded. Social media posts planned to push people to your new site. Deep breath. Ready to go.