HENRY is an innovative charity dedicated to giving babies and young children the best possible start in life. Their approach involves supporting the whole family to make positive lifestyle changes, creating healthier and happier home environments and building healthier communities. Over the past 10 years they have supported thousands of families to transform family life for the better in all sorts of ways – including improved nutrition, emotional wellbeing, parenting skills, breastfeeding, and getting more active. They work with over 10,000 health and early years practitioners and collaborate with NHS trusts, local authorities, and many other partners.
An integrated process from strategy to design to practical implementation
Charities look to use their websites to engage their communities
Our relationship with HENRY started in 2016 when we met them at the West Oxfordshire Business Awards after they’d won the Charity of the Year award. We gave some initial advice on their digital strategy to help them to rethink how they presented themselves online after they’d experienced significant growth from winning some large new contracts. We walked them through how to approach this challenge from defining and developing the brand through to building a web presence that reflected this brand and how to deliver real value to their users.
We were delighted when HENRY came back and asked us to partner with them to deliver the project. We started by bringing in an external expert to run a branding workshop and establish a clear brand positioning. This strategic work laid the foundation for everything else including an updated logo and enabled us to work to a clear framework in the design, content structure and navigation of the website.
The website has two clear purposes.
It provides useful resources for families including a wealth of recipes, activity ideas and tips for parents of young families.
It is an information portal to inform and attract Commissioners of services to choose HENRY to help improve the lives of families in their areas.
The content on the site needed to work seamlessly for both of these audiences, being relevant and useful without alienating each other. We overcame this challenge through structured navigation, clearly signposting where each audience needed to go to find the information they needed. Consistent design knitted the whole site together, but tone of the copy married with the navigation and signposting gave logical separation. We also inserted a map which allows a visitor to find HENRY programmes by region and direct them to the correct contact – all helping to add to a seamless and enjoyable customer journey.
Parent stories through emotionally led testimonials gives both parents and Commissioners a personal insight and evidence of the positive impact that HENRY has on families and an online shop enables visitors to buy HENRY resources as well as donate to the charity.
We happily continue to work closely with HENRY as the organisation evolves.
Can we help you to rethink your digital presence? Get in touch.