For many organisations, their websites have provided a source of kindness, help, advice and entertainment to others during the difficult months of COVID restrictions.
Our client, Oxford Preservation Trust - a heritage charity, has done an incredible job digitalising their normal face to face interactions. 2020 has seen fun zoom coffee mornings, interesting virtual lectures and the annual showcase of Oxford Open Doors delivered largely through their website. This has provided such comfort and support to their members during this difficult and isolating year, as well as reaching out and inspiring new customers with the work that the Trust does in restoration and preservation in Oxford.
Similarly, the arts sector has used their websites to deliver some colour to us all during lockdown. The Louvre Gallery in Paris has a wide range of virtual tours and talks available on their website – including a close up with the Mona Lisa. The National Theatre have been serving us an incredible menu of weekly performances from their archives and even pop star James Bay has delivered free guitar lessons through YouTube.
Kindness and advice have been delivered freely from a number of well-known brands and celebrities. PE with Joe got the nation up and moving every morning during the first lockdown and Ferne Cotton turned her hugely popular Happy Place podcast into a week-long Happy Place Festival in the summer, delivering a range of interactive wellness talks, workshops and classes through her website. Simon Sinek set up a hugely popular online book club which includes avid readers from all corners of the globe and countless brands have offered free advice, learning opportunities and information through webinars.