It’s 2024! Happy New Year! The start of the new year is always a good time to get good intentions and positive action in place in our personal lives but also at work.
Planning for success. How to keep your website content fresh
Websites are the major strand in any integrated marketing plan, performing a role of ‘landing’ from other channels to provide more information and/or to provide a platform for the user to undertake a particular action. However, it’s difficult to regularly keep things fresh if you don’t have a specific campaign or activity running and especially difficult to generate content if your industry sector isn’t naturally flush with news and views.