Websites we do: Spot-on Lightbulbs

A unique ecommerce site which uses Google Merchant Center to promote it's products as well as providing full e-commerce functionality. Google allows you to upload spreadsheets of data manually, but we went better and provided an automated load for each product update to keep the data very current.

Spot-on Lightbulbs was a secondary channel for a local business. We were asked to create a striking and interesting site - and even came up with the name of the business! Our challenge was to find a way for this site to be noticed amongst the many lighting sites out there - especially given that competitors have very good online strategies. We decided to use Google Merchant Center so that each individual product speaks for itself. We developed their logo and did all their site design. We even threw in a few designs for printable material.

Key Features
  • Displays of special offers and most interesting bulbs
  • Items are categorised in multiple ways, including special offers.
  • Automatic feeds to Google every time a product is added, removed or updated.
  • Managing products and content is incredibly easy. The product content was entirely customised to reflect their needs.
  • Shopping cart is visible throughout the site.
  • Users can log in to view orders.
  • Integrates to Paypal for card payments. Orders can be entirely managed online.
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Marketing Agency
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Designer
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Small Business or Shop
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Entrepreneur