Do you have a solid base of content?  Plenty of products, services or advice?  Are you aiming to create the look of a well established organisation?

You probably want to move your site up the scale.  You'll want your site to be richly dynamic.

What is richly dynamic?

A well designed website needs to get users and search engines interested.  That means lots of content which is very easy to reach.  You do this by cross-referencing and linking content in away which makes sense to them and giving them plenty of opportunity to find it.  This means categorising content (whether products or information) and presenting it in lots of modes.

An example of this comes from a product company

They have lots of products which have many 'applications', are used in different 'industries' and made by different 'manufacturers'.  Each time a product is added to the site it gets give one or more 'application categories', one or more 'industry categories' and a manufacturer.  There are overview pages for each category.  So for example - a device to measure exposure to noise would be linked to 'health', 'confined space applications', 'building industry', 'oil and gas industry' and so on.  A page about 'oil and gas' would have information about their services for this industry and all of the products associated with that industry (as well as legislations highlights, training and more).

We use it too on this site

As you navigate our portfolio you'll see sites we did in different categories appearing one or more times.  Each website example is used where appropriate without us rewriting content.