Once upon a time we thought this looked like the butterfly's wings.  Not any more.

As we've honed our marketing message, based off a great branding presentation we saw and we just knew that this site needed to communicate the bright optimism we have about what we have to offer.   We wanted our look to say

• We give you the freedom to create
• We do down to earth technology.  We're not grand.  Our prices aren't grand.  We're grounded and do grounded stuff.
• Still, every website we do needs to be rock solid.  Technically solid.  Functionally impressive.

So that old site didn't do justice to our new message, and we think this new site does.

However, we had tons of content, links from Google and other places we didn't want to break, and a very functional old look site.  So, back to the drawing board  - not for the site, but for the look.

With Drupal, the technology we use, we could simply rewrap what we had.  We rewrote some.  Made our message edgier, but we didn't throwaway or lose a single bit of content.  This took us a couple of days - and here it is!

As your message changes, your site can too.  But it isn't open heart surgery.  It isn't even a face lift.  It's putting on new make-up.  That's certainly one whole lot more reasonable and less painful than surgery.

By the way - if you're interested in the branding session which brought us here, take a look at Brilliant Mistake Branding.